We Are Innovators, Educators And There To Help You Navigate New Waters


Market Leading Innovation

From our ESL board construction found on all our SUP's to the FRS technology found in our Carbon and NXT range's, we pride ourselves in being innovative. Did you know that SUP Boarder Mag rated our Carbon range with a stiffness level of a whopping 9.5/10!

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Expert UK Design Team

Our designers are real guys, passionate about SUPing and empowered to bringing you Innovative, awesome looking SUP's that you can count on to get you from box to beach with everything you need. Joel and Ben are not shy to get their sleeves rolled up and make sure that all our gear has been meticulously tested to make your experience even better.

The Family Behind The Brand

Check Out Our Which Board Quiz


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Patented Technology

Bungee Versatility

We were fed up with Bungees being tied together and sealed so you couldn't take them off, so we added a karabiner clip to help. We were the first brand to add this to SUP and we are flattered by the many brands who have chosen to take inspiration.

Reflective Saftey

Every Bluefin SUP includes our patented reflective D-ring mounts. These are a super strong moulded PVC component that you know you can count on should things ever turn for the worst.

Learn How We've Revolutionised The Cruise


Through the years the Cruise has experienced cutting-edge innovation and transformative changes, from advanced materials to streamlined designs.

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Pioneering Safe Paddling

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